Privacy Notice

LightInTheBox Limited (registration number 1141168), located at Room 705-706, 7/F., China Insurance Group Building, No. 141 Des Voeux Road Central, Hong Kong (hereinafter as "LightInTheBox" or "we" or "us" or “our”), is committed to protecting your privacy.


We, LightInTheBox know you care how information about you is used and shared. We respect your privacy and take your online safety seriously. In order to provide you with the products and services, we collect and process your essential personal data at minimum scale from the LightInTheBox website, services, online stores, and applications. When you use any of our Services (as defined below) you are consenting to the practices described in the Privacy Policy. Mostly, we will communicate with you electronically in a variety of ways, such as by e-mail, text, in-app push notices or by posting e-mail messages or communications on the website or through the other services and electronic communication. For contractual purposes, you agree that all agreements, notices, disclosures and other communications that we provide you electronically satisfy any legal requirement that such communications be in writing, unless mandatory applicable laws specifically require a different form of communication.


Thank you for accessing the website, mobile applicationsand other software of LightInTheBox (collectively, the "Service"). We respect your privacy and want you to know about the Privacy Policy taken to protect your personal information. If you have any questions regarding collecting or processing of your personal data, please contact us by e-mail at ,


If you use Services or visit our Site, you accept the practices described in this Policy.


This Policy includes:

I. What Personal Information About You Does LightInTheBox Collect?

II. For What Purposes Does LightIntheBox Use Your Personal Information?

III. How DO LightInTheBox Collect Your Personal Information

IV. How Are Cookies And Other Technologies Used To Collect Information?

V. Does LightInTheBox Share Your Personal Information?

VI. How Does LightInTheBox Secure Personal Information?

VII. What Is The Arrangement Of Advertising And Promotion?

VIII. What Information Can You Access?

IX. What Choices Do You Have Regarding LightInTheBox Collection Of Your Information?

X. How Long Do LightInTheBox Keep Your Personal Information?

XI. Users From The European Union?

XII. Users From California?

XIII. Are Children Allowed To Use LightInTheBox Service?

XIV. Term of Use, Policies, And Revisions


I. What Personal Information about You does LightInTheBox Collect?


We collect your personal information in order to provide and continually improve our products.


Here are the types of information we collect:


· Information You Give Us. We receive and store most information you provide in relation to LightInTheBox. Click here to see examples of what we collect. You can choose not to provide certain information, but then you might not be able to take advantage of many of our Service.


· Automatic Information. We automatically collect and store certain types of information about your use of Service, including information about your interaction with content and services available through LightInTheBox. Like many websites, we use "cookies" and other unique identifiers, and we obtain certain types of information when your web browser or device accesses Lightinthebox and other content served by or on behalf of Lightinthebox on other websites. Click here to see examples of what we collect and our Cookie Notice.


· Information from Other Sources. We might receive information about you from other sources, such as updated delivery and address information from our carriers, which we will contribute to correcting our records and delivering your next purchase. Click here to see additional examples of the information we receive.


II. For What Purposes Does LightInTheBox Use Your Personal Information?


We use your personal information to operate, provide, develop, and improve the products and services that we offer our customers. These purposes include:

· Purchase and delivery of products and services. We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.

· Provide, troubleshoot, and improve LightInTheBox. We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Lightinthebox Services.

· Recommendations and personalization. We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with LightInTheBox.

· Provide voice, image and camera services. When you use voice, image and camera services, we use your voice input, images, videos, and other personal information to respond to your requests, provide the requested service to you, and improve our services.

· Comply with legal obligations. In certain cases, we collect and use your personal information to comply with laws. For instance, we collect from customer information regarding custom clearance at the time of return.

· Communicate with you. We use your personal information to communicate with you in relation to LightInTheBox via different channels (e.g., by phone, email, chat, or message).

· Advertising. We use your personal information to display personalized ads for features, products, and services that might be suitable for you.

· Fraud Prevention and Credit Risks. We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers, Lightinthebox, and others.


III. How DO LightInTheBox Collect Your Personal Information


We may collect your personal information in a direct or an indirect manner to better serve you. In most events, we direct collect information from you:


Registration and Ordering. In order to supply you with products, you provide us your personal information at the stage of an online registration, including but not limited to, your name, gender, shipping and billing address(es), phone number, email address, and financial information, like your credit card number. In addition, we may ask for your country of residence and/or your organization's country of operation, so that we can comply with applicable laws and regulations. This information is used for billing, order processing as well as to communicate with you about your order and our Site.


Payment. We may collect your personal information via a format provided by payment service, including but not limited to your card number, card type, card verification value, your billing address, your name, your email address and your phone number. Notwithstanding the collection, we do not retain any information provided through payment. Generally, the payment services you choose to finalize the orders maintain and reserve this information.


Delivery. Your receiving address, recipient and associated phone number are used to deliver goods in an order you placed. You are required to provide us with this minimum information in order to make a prompt and accurate delivery.


Product Reviews. We inquiry you with an email address and location to submit product reviews. Your email address will be kept in private, but your location will be visible to other users. All other personal information that you choose to submit as part of the review will be available to other visitors to the Site.


IV. How Are Cookies And Other Similar Tracking Technologies Used To collect Information?


We may use cookies or other similar tracking technology (collectively “Cookies”) to collect certain information about you when you are visiting the Website. Cookies are small and simple text files that are stored on your computer or mobile device when you visit our platform. 'Similar technologies' falling under the generic term 'cookies' also include local objects (sometimes called flash cookies), web beacons, pixels, browser fingerprinting technologies or any technology that stores or accesses information on the user's device. To enable us to provide service to you, it is essential for us to recognize your browser or device. For instance, if you block or otherwise reject our cookies, you will not be able to add products to your shopping cart, proceed to checkout or use any of our Services that require you to sign in. Please see details in Cookie Notice.


If you do not want to store cookies on your computer you can adjust your browser settings. You can also adjust your settings to the extent that your browser refuses all cookies or only those from third parties. You can delete cookies that have been placed. You will have to adjust the settings for each browser and computer you use. How to adjust these settings differs per browser. Click on one of the below icons to proceed directly to the manual of your browser or, if necessary, consult your browser's help function.




Internet Explorer



V. Does LightInTheBox Share Your Personal Information?


We sell merchandise, not information — We do not sell, rent, trade, or license your personal or financial information. We will only disclose your personal or financial information in the following specific situations:


· Third-party service providers: Like most online retailers, we sometimes use third-party service providers to perform specific functions on our behalf. Any information or data disclosed to them is to guarantee the full performance of the contract concluded.   For example, the delivery service requires your basic information of your name, shipping address, and phone number so that the vendor like DHL, USPS, UPS or any other national postal service can fulfill the duty of custom clearance and delivery. Also, to improve your experiences, we may use your information in a minimized scale to monitor the quality of the third party’s service. In course of payment, information that payment business or financial service may need is collected by affiliates of LightInTheBox. However, neither the affiliates nor the LightInTheBox do not process this payment information collected from us. For instance, LITB Netherlands B.V., which is a wholly-owned subsidiary of Light In The Box Limited (Reg. No. 1141168). The terms in this Privacy Policy is also applicable to LITB Netherlands B.V. in charge of all the relevant issues relating to the payment of EU customer. Click here to see more examples.


Examples of your personal information shared with a third party include:

· your email address to be shared with our affiliated websites or apps, like MiniInTheBox , Ador, eechic, ezbuy, for purpose of a survey, research, promotion and marketing, which are based on your visit or use records.

· your name, phone number, residential address pass to the delivery service for timely delivery and custom clearance.

·  your email address need to be shared with our processors for advertising and promotions.


· Non-personally identifiable information: We may share information that does not identify you or any user, such as the number of daily visitors to a particular page, or the size of an order placed on a certain date, with third parties such as advertising partners.


· Merger and/or sale of assets: We do not trade any personal information to other companies in common place. However, it is necessary for us to develop our business to acquire, merge with or be acquired or merged by another company, inevitably, along with the effect of customer information transfer, in part or in whole, as business assets, notwithstanding, subject to the premised of prexisting the Privacy Notice in effect.

· Protection of LightInThebox and Others: We release account and other personal information as is required by the law to protect ourselves, our customers or others; enforce or apply our Term of Use and other agreements; or protect the rights, property, or safety of LightInTheBox, our users, or others. This includes exchanging information with other companies, entities, institutions, organizations or government authorities for fraud protection and credit risk reduction. Also, LightInTheBox and our processor reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.

We may update the personal information and purposes for sharing other reasons we may describe to you from time to time, as permitted by law.


VI. How Does LightInTheBox Secure Personal Information?


This Service uses technical and organizational measures to safeguard the integrity and confidentiality of your personal information.

· We work to protect the security of your personal information during transmission by using encryption protocols and software.

· We follow the Payment Card Industry Data Security Standard (PCI DSS) when handling credit card data.

· We retain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of customer personal information.

· We set different authorization for different employees to be permitted to access or approach your personal data.

· We only establish the partnership with those providers that have adequate protection on recurring service to prevent from data breaches.

· It is important for you to protect against unauthorized access to your password and to your computers, devices, and applications. We recommend using a unique password for your LightInTheBox account that is not used for other online accounts. Be sure to sign off when finished using a shared computer. You can sign out of your LightInTheBox  account by selecting Sign Out.


VII. What Is The Arrangement Of Advertising And Promotion?


· Third-Party Advertisers and Links to Other Websites: LightInTheBox may include third-party advertising and links to other websites and apps. Third-party advertising partners may collect information about you when you interact with their content, advertising, and services. As mentioned, these advertising and promotions is linked to the affiliated website indicated in Examples of your personal information shared with a third party.

·  Use of Third-Party Advertising Services: The third-party advisers provide you with LightInTheBox ads through the information we provided. To make you at ease, we will share with them the most minimized scope of personal information.

· Personalized Advertising Service: We will have your explicit consent before dispersing you personalized advertisements, researches, questionnaires or promotions over our products or goods. You may opt out from advertising in “Email Subscription”, contact the customer service or reply the email to object if stated otherwise. Like other online ad networks, we use cookies, web beacons (also known as action tags or single-pixel gifs), and other technologies, which enable us to learn about what ads you see, what ads you click, and other actions you take on our Sites and other sites. This allows us to provide you with more useful and relevant ads. For example, we may use Google Analytics or other tracking / marketing applications or combined technique to track your visiting or purchasing history, your location. For more information of the cookie tracking, please see above links to our Cookie Notice.




VIII. What Information Can You Access?

You, as a customer, have right to access your information. You may access to the majority of your data online when you login in the LightInTheBox account by clicking on the ‘Personal Center’ tab. From your account, you can also modify or update your personal information at your convenience. Please see below for guidance on how to navigate the ‘Personal Center’ tab to find specific information. For more detailed instructions, please visit our Help Page.


· Login information: Click on the ‘Account Settings’ box.

· Your address book: Click on the ‘Manage Address Book’ box.

· Order history: Click on the ‘My Orders’ box.

· Email Subscriptions: click on the ‘Email Subscriptions’ box.

· Rewards and credit: click the ‘My Rewards & Credit’.

· Favorites: click the “My Favorites” box.

· Your Profile information: Click on the ‘Account Settings’ box.

· Your ticket: Click on the “My Tickets” box.

· If you require further personal data, you can log into your account to verify your identity and submit your request. You can submit this request through the “My Tickets” page after logging in. Once there, click on “Submit Ticket”, and follow the instructions. For further information, please go to our Help Page. We may charge reasonable administrative fees for your request for information in a large amount.


IX. What Choices Do You Have Regarding LightInTheBox Collection Of Your Information?


You are welcomed to raise any questions about how we collect and process your personal information. You may contact our Customer Service provided below or log into “My Account” to use “Ticket” service at your option.


· As stated above, if you choose not to provide necessary information for service, we are unable to provide you with our service.

· You have right to rectify your personal information through Account Setting referring to the What Information Can Customers Access? After the updates or rectification, we usually have a copy of your previous records.

· You have the right to object when you no longer want to receive any email or communication from us by using the Account Setting functions. The object right is also applicable to apps in your portable devices so you may adjust the settings in your portable devices.

· To block the cookies on your computer, the Help feature on most browsers and devices will tell you how to prevent your browser or device from accepting new cookies, how to have the browser notify you when you receive a new cookie or how to disable cookies altogether. Because cookies allow you to take advantage of some essential service on the Site, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your shopping cart or proceed to checkout, or use any of our Services that require you to sign in.

· If you want to browse our websites without linking the browsing history to your account, you may do so by logging out of your account here and blocking cookies on your browser.

· For the Opt-out setting unable to be changed on the platform by yourself, you may contact our Customer Service for further help. In addition, you may request LightInTheBox to delete your account and accompanying information as well. You may also request for your personal information. However, at your request, we will take enormous time on processing so as to you may be charged for $ 1 US dollar or € 1 Euro for the process as you request for all the copies of your personal data.


X. How Long Do We Keep Your Personal Information?


We keep your personal information to enable your continued use of our Services, for as long as it is required in order to fulfill the relevant purposes described in this Privacy Policy, as may be required by law such as for tax and accounting purposes, or as otherwise communicated to you. For example, we retain your transaction history so that you can review past purchases (and repeat orders if desired) and what addresses you have shipped orders to, and to safeguard your privacy right.


XI. Users From The European Union?


For European-resident Users, you may refer to this part for special regulation under GDPR (General Data Protection Regulation).


You may reserve the right pursuant to GDPR:


· Right of access by the data subject. You no matter as a visitor or a customer, are as a user, entitled to access their own information to confirm whether their personal data are being process or not. Users have the right to know about the detailed information:

o the purposes of the processing;

o the categories of personal data;

o the recipients or categories of recipient to whom the personal data have been disclosed to;

o the time frame for the personal data concerned stored;