Privacy Notice


    Light In The Box Limited (registration number 1141168), located at Room 705-706, 7/F., China Insurance Group Building, No. 141 Des Voeux Road Central, Hong Kong (hereinafter "LightIntheBox" or "we" or "us"), is committed to protecting your privacy. LightInTheBox.com respects your privacy and takes your online safety seriously. In order to provide you with the best products, efficient customer service, and timely updates, we record a variety of information from your visit to our site. To better protect your privacy, we provide the notice below explaining our online information practices and the choices you can make about the way your information is collected and used. When you use any our Service or send e-mails to us, you are communicating with us electronically. We will communicate with you electronically in a variety of ways, such as by e-mail, text, in-app push notices or by posting e-mail messages or communications on the website or through the other Services. For contractual purposes, you agree that all agreements, notices, disclosures and other communications that we provide you electronically satisfy any legal requirement that such communications be in writing unless mandatory applicable laws specifically require a different form of communication.

LightInTheBox's Privacy Policy

Thank you for accessing the website, mobile applications, devices and other software (collectively, the "Site") of LightInTheBox.com (all references to “us” and “our" refer to LightInTheBox.com). We respect your privacy and want you to know about the Privacy Policy policies we have in place to protect your personal information. This Private Policy also applies through our services and products via mobile devices, either through mobile applications or mobile-optimized websites. If you have any questions regarding the processing of your personal data, please contact us at the above address or by e-mail at dataprotectionofficer@LightInTheBox.com,it_security@LightInTheBox.com.

This Privacy Policy explains:
How we collect, use, and (under certain conditions) disclose your personal information.
The steps we’ve taken to secure your personal information.
Your options regarding the collection, use, and disclosure of your personal information.

This Privacy NoticePolicy applies only to this website and does not necessarily apply to the personal information we collect from you offline. Please see the section on Offline Collection, Use & Disclosure of Information details. Site. We are not responsible for the content or privacy practices on any website other than LightInTheBox.com this site, to which this Site links or that links to this Site.

By visiting our Site, you accept the practices described in this Notice.                    
How does LightInTheBox.com collect information about me?
How does LightInTheBox.com use my personal information?
How are cookies and other technologies used to collect information?
How to block cookies on your browser?Take Chrome as an example.
How does LightInTheBox.com secure information collected about me?
What choices do I have about LightInTheBox.com’s collection of my information?
What legal rights exist in the processing of personal data?
How long do we keep your Personal Information?
Visitors from the European Union?
Are children allowed to use LightInTheBox.com?
Where can I find updates to this policy?

How does LightInTheBox.com collect information about me?

We collect information from Site users in several different ways, with the goal of providing an efficient, meaningful, and customized shopping experience. For example, we can use your personal information to:

   * Register you with our Site and provide you with our services
   * Record and quickly bring up information you’ve given previously
   * Help you quickly find information, products, and services
   * Diagnose and improve Site content to provide you with customer service
   * Provide you with our new information, products, and services
   * Fraud Prevention and Credit Risks.

We process personal information to prevent and detect fraud and abuse in order to protect the security of our customers. We may also use scoring methods to assess and manage credit risks.

Registration and Ordering: In order to use certain parts of this Site or order products, all customers must fill out an online registration form with personal information, including but not limited to, your name, gender, shipping and billing address(es), phone number, email address, and credit card number. In addition, we may ask for your country of residence and/or your organization's country of operation, so that we can comply with applicable laws and regulations. This information is used for billing, order processing and internal marketing as well as to communicate with you about your order and our Site.

Email Addresses: Several locations on the Site allow you to enter your email address for purposes including but not limited to: registering for free promotional notices, requesting notification when new brands or product styles arrive, or signing up for our email newsletter. In addition, any participation in promotional contests organized by LightInTheBox.com is completely voluntary and requires disclosure of contact information needed to notify winners and award prizes. We may post the names and cities of contest winners on our Site.

Phone Number: Several locations on the Site allow you to enter your phone number for purposes including but not limited to: SMS verification, registering for free promotional notices, requesting notification when new brands or product styles arrive, or signing up for our SMS newsletter. We store your e-mail address and telephone number until you unsubscribe from the newsletter. The legal basis for the processing of your data is your consent (Art. 6 para. 1 lit a)DSGVO).

Log Files:
• IP address (internet protocol address) of the end device accessing our website;
• Internet address of the website referring to our website (referrer URL);
• Information on the provider through which access to our website takes place;
• Name of accessed files and information;
• Date, time and duration of access;
• Quantity of transferred data;
• Operating system and information on the browser being used;
• Status of the page view (e.g. "Query successful").

The data is stored in log files order to identify malfunctions and for security reasons (e.g. to investigate attempted attacks) and then deleted. Log files, the further storage of which is necessary for evidence purposes, are excluded from deletion until final clarification of the respective incident and may be passed on to investigating authorities in individual cases.

Legal basis for the processing of log data is our legitimate interest in the elimination of disturbances and the security of our website (Art. 6 para. 1 lit. f DSGVO).  

Product Reviews: We ask for an email address and location along with the submission of all product reviews. Your email address will be kept private, but your location will be visible to other users. All other personal information that you choose to submit as part of the review will be available to other visitors to the Site.

How does LightInTheBox.com use my personal information?

Internal Use: We use your personal information to process your order and provide you with customer service. We may use your personal information internally to collect general information about visitors to this Site, improve Site content and layout, improve our outreach, and market our services and products.

Communication with You: We will use your personal information to communicate with you about your orders and our Site. All customers must provide an email address to allow communication with LightInTheBox.com regarding orders placed. We may send you a confirmation email or an SMS verification after you register with us as well as service-related announcements as necessary (for example, temporary suspension of service for maintenance.) You may also submit your email address or phone number to request notification when we receive a new brand, product style or product, or to sign up for our email newsletter, SMS newsletter and special offers. You can unsubscribe or opt-out of future emails at any time (see the section of “What choices do I have about LightInTheBox.com’s collection of my information?” below for more details).


How are cookies and other technologies used to collect information?

Cookies are small pieces of information that your Internet browser stores as text files on your computer's hard drive. Most browsers accept cookies by default, but setting your browser to reject cookies or remove them from your hard drive will prevent you from using parts of this Site. For instance, if you block or otherwise reject our cookies, you will not be able to add products to your shopping cart, proceed to checkout or use any of our services that require you to sign in. The Site uses cookies to:
   * speed up navigation 
   * track site usage
   * recognize users and user access privileges and preference
   * enable and track selection and purchase products on this Site, and record your browsing activity and purchases
   * Conduct research and diagnostics to improve our content, products and services
   * Improve Site security

On this Site and some unaffiliated sites, we display interest-based advertising using the information you make available to us when you interact with our Site, content or services. Interest-based ads, also sometimes referred to as personalized or targeted ads, are displayed to you based on information from activities such as purchasing on the Site, visiting sites that contain our content or ads, interacting with our tools or using our payment services.In particular, the following technologies are used: third-party tools such as Google Analytics and other tracking/marketing applications are used by LightInTheBox.

Like other online ad networks, we use cookies, web beacons (also known as action tags or single-pixel gifs), and other technologies, which enable us to learn about what ads you see, what ads you click, and other actions you take on our Sites and other sites. This allows us to provide you with more useful and relevant ads.

We do not associate your interaction with unaffiliated sites with your identity in providing you with interest-based ads.

We do not provide any personal information to advertisers or to third-party sites that display our interest-based ads. However, advertisers and other third parties (including the ad networks, ad-serving companies, and other service providers they may use) may assume that users who interact with or click on a personalized ad or content are part of the group that the ad or content is directed towards (for example, users in a particular geographical area or users who bought or browsed for classical music). Also, some third-parties may provide us information about you (such as demographic information or sites where you have been shown ads) from offline and online sources that we may use to provide you more relevant and useful advertising.

Third-party advertisers or advertising companies working on their behalf sometimes use technology to serve the advertisements that appear on our Site directly to your browser. They automatically receive your IP address when this happens. They may also use cookies to measure the effectiveness of their advertisements and to personalize advertising content. We do not have access to or control over cookies or other features that advertisers and third party sites may use, and the information practices of these advertisers and third-party websites are not covered by our Privacy Notice. Please contact them directly for more information about their privacy practices.

How to block cookies on your browser?Take Chrome as an example.
https://support.google.com/chrome/answer/95647?hl=en&co=GENIE.Platform=Desktop


We sell merchandise, not information — We do not sell, rent, trade, license, or otherwise disclose your personal or financial information to anyone, except in the following specific situations:
    
Third-party service providers:We will only transfer your personal data to other recipients if this is necessary to fulfil the contract, if we have a justified interest in the transfer (Art. 6 Para. 1 lit. f) DSGVO) or if you have consented to this. Like most online retailers, we sometimes use third-party service providers to perform specific functions on our behalf. Any information disclosed to them is solely to help in their provision of service. For example, we provide your name, shipping address, email and phone number to partners such as DHL and UPS in order to guarantee delivery of your orders, and we may use relevant customer information in order to monitor the quality of the third party’s service. Similarly, we must provide your credit card number to financial services organizations such as credit card processors and issuers in order to process payments. We protect all submissions of your credit card number for authorization with state-of-the-art data encryption. (More on this below in the “How does LightInTheBox.com secure information collected about me?” section.)

Legal requirement to disclose information: We may be required to disclose the information if subpoenaed, served with a court order or requested by law-enforcement officials conducting investigations, or if we are otherwise required by law to disclose such information. We will also release personal information when necessary to protect our legal rights or enforce our Terms of Use and other agreements. For example, we may share information to reduce the risk of fraud, or to prevent fraud by users who attempt fraud or other illegal activity on our Site.

Merger and/or sale of assets: We do not normally sell, trade or rent personal information 
to other companies in the course of our business. However, it is possible that we might acquire, merge with or be acquired by another company, or that we might dispose of some or all of our assets, in which case your personal information could be disclosed to another company, subject to the Privacy Notice in effect.

Non-personally identifiable information: We may share information that does not identify you or any user, such as the number of daily visitors to a particular page, or the size of an order placed on a certain date, with third parties such as advertising partners.

How does LightInTheBox.com secure information collected about me?

This Site incorporates physical, electronic, and administrative procedures to safeguard the confidentiality of your personal information, such as:
     * Safeguarding all financial transactions done through this Site with Secure Sockets Layer ("SSL") encryption 
     * Granting only employees who are providing specific service access to your personal information 
     * Working only with third-party service providers who we believe adequately secure all computer hardware.
While our business is designed with safeguarding your personal information in mind, please remember that 100% security does not presently exist anywhere, online or offline.

What choices do I have regarding LightInTheBox.com’s collection of my information?

You can always choose not to provide information, even though it might be needed to make a purchase or to take advantage of certain features on the Site.

You can choose to:
     * Correct or update your personal information 
     * Stop receiving mail to your email address 
     * Stop receiving SMS messages to your phones 
     * Disable your account to prevent any future purchases through that account
     * Block cookies on your computer to stop using featured service on the Site
To correct or update your personal information, log in to My Accounts and submit a request through the online Customer Service.
To unsubscribe from emails you receive from LightInTheBox.com, follow the unsubscribe link at the bottom of the email and select the option appropriate for you. Alternatively, you may log into My Accounts and select the option appropriate to you.
To unsubscribe SMS messages you receive from LightInTheBox.com, log in to My Accounts and select the option appropriate for you.
To block the cookies on your computer the Help feature on most browsers and devices will tell you how to prevent your browser or device from accepting new cookies, how to have the browser notify you when you receive a new cookie or how to disable cookies altogether. Because cookies allow you to take advantage of some essential service on the Site, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your shopping cart or proceed to checkout or use any of our services that require you to sign in.

What legal rights exist in the processing of personal data?

You can contact us at any time at our e-mail address mentioned in section 1 or by post if you wish to assert your rights. As a registered customer, you can also make settings in the "My Account" section (e.g. to change your data or the settings for receiving e-mails and SMS). You are entitled to the following rights, subject to the applicable legal requirements and limits: Right to information and disclosure: You have the right to request information about the processing of your data (Art. 15 DSGVO).
Correction and deletion rights: You can demand that we correct incorrect data and complete or delete your data (Art. 16, Art. 17 DSGVO).
Limitation of processing: You can demand that we restrict the processing of your data (Art. 18 DSGVO).
Data portability: If the data processing is based on a contract or consent, you may request that we transmit the data you have provided to us in a structured, common and machine-readable format. If technically feasible, you may also request that the data be transferred to a third party (Art. 20 DSGVO).
Objection to direct marketing: You can object to the processing of your personal data for advertising purposes at any time (Art. 21 DSGVO).
Objection to data processing on the basis of "legitimate interests": If your personal data are processed on the basis of legitimate interests (Art. 6 para. 1 lit. f DSGVO), you have the right to object to the processing of your personal data if there are reasons for doing so which result from your particular situation.
Revocation of consent: If you have given us your consent to the processing of your data, you can revoke it at any time with effect for the future. The legality of the processing of your data until the revocation remains unaffected.
Right of appeal to the supervisory authority: You have the right to submit a complaint to a data protection authority. You can, for example, contact the data protection authority responsible for your place of residence or federal state.

How long do we keep your personal information?

We keep your personal information to enable your continued use of our Services, for as long as it is required in order to fulfil the relevant purposes described in this Privacy Notice, as may be required by law such as for tax and accounting purposes, or as otherwise communicated to you. For example, we retain your transaction history so that you can review past purchases (and repeat orders if desired) and what addresses you have shipped orders to, and to improve the relevancy of products and content we recommend.

If you are a visitor from the European Union, please refer to "Visitors from the European Union?" as follows for more information

Visitors from the European Union?

This section of the Privacy Policy applies only if you use our Site or services covered by this Privacy Policy from a country that is a Member State of the European Union, and supplements the information in this Privacy Policy. Whenever we transfer personal information to countries outside of the European Economic Area in the course of sharing information, we will ensure that the information is transferred in accordance with this Privacy Notice and as permitted by the applicable laws on data protection.

Subject to limitations in applicable law, you are entitled to object to or request the restriction of processing of your personal information, and to request access to, portability, rectification and erasure of your own personal information.  Where the use of your information is based on consent, you can withdraw this consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

Requests should be submitted by contacting us through our Data Protection Officer at dataprotectionofficer@LightInTheBox.com.

Are children allowed to use LightInTheBox.com?

We respect children's privacy. We do not knowingly or intentionally collect personal information from children under age 13. Elsewhere on this Site, you have represented and warranted that you are either 18 years of age or are using the Site with the supervision of a parent or guardian.

If you are under the age of 13, please do not submit any personal information to us, and rely on a parent or guardian to assist you when using the Site.

Where can I find updates to this policy?

To keep you informed of what information we collect, use, and disclose, we will post any changes or updates to this Privacy Notice on this Site and encourage you to review this Privacy Notice from time to time. Please contact us with any questions about the Privacy Notice.